Logo Development
Celio Expeditions is a safari business focused on delivering world-class travel experiences in destinations such as Africa. For this project, I developed a new logo and complete visual identity to help establish a stronger and more cohesive brand presence. With limited initial direction and a lot of creative freedom, I began my process by researching African safari visuals, competitor branding, and relevant design trends. I then created a series of refined logo variations designed to be versatile across web, print, digital marketing, and promotional materials.
Product Placement
For product placement, I applied the Celio Expeditions logo and visual identity to promotional materials such as shirts, bags, and water bottles. This helped show how the brand could remain consistent, recognizable, and professional across everyday reusable items.
Persona Development
I explored the client’s target audience and considered the shopping habits of travelers interested in high-end safari experiences. I focused on different demographics, lifestyles, and what would appeal to customers looking for high-quality and memorable travel. This helped guide the visual direction and ensure the brand felt professional, recognizable, and suited to people investing in a premium experience.
