Re-Design & Engagement

Academic Advising Week was an annual event hosted by Mount Royal University that gave students the opportunity to explore different majors and minors offered by the university.

For this campaign, I developed a Tetris-inspired concept based on the theme “Putting the Pieces Together.” I chose this direction because Tetris was widely recognizable and visually connected to the idea of students building their academic path.

After exploring multiple design iterations and experimenting with an off-brand colour scheme, the final creative was applied across posters, Omnivex graphics, social media assets, banners, and website materials for both MyMRU and the official MRU website. The digital versions received over 1,500 clicks in the first week, making it the most engaging piece of the campaign and helping increase student traffic during the event.